VIEZU at SEMA 2025: Tools, Training and Tuning on the Global Stage
Las Vegas, November 2025 — At this year’s SEMA Show, the Las Vegas Convention Center became a global stage for the aftermarket tuning industry. VIEZU Technologies took up its position at Booth 24643, drawing tuners, tool suppliers, and enthusiasts from across the world. With both the UK head office and VIEZU USA in attendance, the stand became a hub for live demos, hands-on training discussions, and real business.
A McLaren, a Crowd and a Message
While VIEZU’s core mission is built on training and tuning support, we also understand the power of presence. A McLaren positioned on our stand quietly signalled the calibre of vehicle platforms we support through our dealer network. It wasn’t the focus, but it said what it needed to — VIEZU is in the mix where performance matters.
Booth 24643 – Full Tuning Ecosystem on Display
Our stand offered more than tools behind glass. Visitors experienced complete workflows — from initial ECU readouts through ECM Titanium or WinOLS, to file creation and flashing. They met the people behind the software and walked away understanding more than they arrived with. With both VIEZU UK and VIEZU USA teams working side-by-side, it reflected our reach and readiness to support tuners anywhere in the world.
Live Demos, Real Engagement
Tool demonstrations became more than presentations. Tuners asked technical questions, tested the interfaces, and got practical answers on the spot. Our ECM Titanium webinars and StageX masterclasses from earlier this year were echoed on the stand in real time — giving confidence to those ready to commit.
From Questions to Kits – On-Stand Sales
The proof was in the engagement. Multiple visitors bought KESS3 and Autotuner tools directly at the stand, some bundling in training on the spot. It was about seeing the full picture — the tool, the training, and the support — all ready to go, with no sales pressure.
UK Tuners Abroad
SEMA might be in Las Vegas, but it felt like a global meet-up. UK-based tuners, including a team from X Garage near Bath, stopped by to chat, share stories, and record a video
In Good Company – Autotuner and MAGIC Motorsport
Though VIEZU had its own hub, the event offered the perfect chance to meet tool partners face-to-face. We visited both the Autotuner and MAGIC Motorsport booths to film informal updates and strengthen collaboration. These relationships underpin the service we offer and keep our community ahead of the curve.
Stars, Screens and the Scene
SEMA always brings star power, and this year was no different. Jay Leno and Fast & Furious actor Sung Kang were in the hall — the latter presenting at the SEMA Industry Honors and showcasing his AE86 from the upcoming film ‘Drifter’. These moments confirmed what we already knew: tuning culture is no longer niche, it’s mainstream — and VIEZU is right in the middle of it.
More Than a Stand – A Whole Tuning Network
VIEZU isn’t a stand-alone name. It sits within a group that includes Paramount Performance, known globally for Jaguar tuning and high-end mechanical upgrades. Together, these brands serve a wide range of customers — from classic car collectors to performance-focused workshops looking to add remapping to their service list.
Training That Travels
Our training model impressed many visitors — particularly the flexibility. With both our physical VIEZU Technical Academy in the UK and our online platform Remap101, tuners can learn where and when it suits them. That accessibility is part of what’s made our network expand into over 80 countries. And we were not just in Vegas for SEMA, 15 tuning professionals joined our Technical Director Simon White before and after SEMA for In-Person EVC WinOLS Diesel & Gasoline Courses and we’re already planning for more courses in 2026
Captured, Edited, and Coming Soon
We filmed the week from start to finish — interviews, tool walkthroughs, crowd moments, and testimonials. Our YouTube channel is the place to watch it all unfold, starting with our new release: ‘Which tuning tool should I buy – VIEZU at SEMA 2025’ now live online.
From Las Vegas to Your Workshop
SEMA 2025 wasn’t just a trade show. It was proof that tuning is a serious global business, and that VIEZU is one of the few offering a complete solution. Tools, training, support, experience — all available to tuners who want to grow. If that’s you, we’re ready when you are.
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